To create and develop sustainable, mining-based production systems, JS Minerais has devised and implemented a concept called Sustentabilidade Real® (Real Sustainability).

“Real Sustainability is a JS Minerais–exclusive concept that harmonizes economic, social and environmental impacts in a balanced, synergistic way.

Real Sustainability means generating the optimal economic, social, and environmental impact—in perfect balance and synergy.

Real Sustainability starts from the premise that “impactor” and “impacted” belong to the same ecosystem. Therefore, every action—from processing workflows to infrastructure deployment—is designed to create positive spillovers across economic, social and environmental dimensions. This intentional choreography of interactions generates predictable synergies, unlike conventional models where effects emerge haphazardly and can even be adverse.

• Intentional design of synergies across all impact areas;
• No one-size-fits-all directives—each project is unique;
• From technical conception through social execution;
• Aligned with the UN 2030 Agenda—yet always reaching further.

When discussing this model, it’s important to note that, although Real Sustainability yields practices often associated with ESG (Environmental, Social, and Governance), its approach is fundamentally different. JS Minerais embraces industry best practices aligned with the UN 2030 Agenda, yet believes Real Sustainability can deliver a far more significant impact than conventional sustainability frameworks.

Rather than relying on pre-set guidelines, the concept adapts to each project’s unique nature—its deposit characteristics, location, and local culture—to craft genuinely sustainable solutions. From beneficiation methods through community programs, every action treats both “impactor” and “impacted” as parts of a single ecosystem, fostering deeper, more positive interactions throughout the lifecycle.

"We believe sustainability must be a living system—shaped by each project’s unique character, local culture and real social needs."

Real Sustainability Work Process

At JS Minerais, Real Sustainability is a tangible methodology, structured into several essential stages.

Each stage underscores that those who impact and those impacted share the same ecosystem. This flow delivers predictable results and a lasting positive impact—exemplified by the Japiim project.

At JS Minerais, Real Sustainability transcends concepts—it's a living methodology that transforms visions into high-impact economic, social, and environmental legacies. Adaptable to any setting and evolving with cultures and innovations, it empowers projects to deliver tangible benefits that endure across generations.